Email Example: i-mode Push with SMS
Popular misconception:
WAP was a failure, i-mode is different
and a success – wrong from a
technology point of view, right from a
business point of view…
i-mode as a business model:
-  content providers get >80%
  of the revenue.
-  independent of technology
  (GSM/GPRS in Europe,
  PDC-P in Japan – but also
  UMTS!)
Operator sends an SMS containing a
push message if a new email has
arrived. If the user wants to read the
email, an HTTP get follows with the
email as response.